COMPASS

Global tickets and event finder for music. Purpose-built and easy to use, this app is designed with people in mind.

In June, the initial prototype was made, and with newfound knowledge and skills, the project was revisited, with improvements in functionality and design based on usability test results.

The goal is to bring a better UX

My role: UX/UI designer

Who is the user?

Any individual of any age, gender and location.
For the initial user research, I selected 5 people: 2 males, 2 females and 1 non-binary from Germany, Sweden and Kazakhstan. I asked questions regarding their concert-going and ticket-buying experience; gave them 3 prompts and documented the results.

Problems to solve

Problem Statement

Users struggle to find a reliable global event ticketing platform, facing stress due to geographical and financial constraints. 3 in 5 interviewed users want more specific search options, while 4 in 4 show frustration with repetitive actions in most ticketing app user flows.

Pain points that users usually face:

Easy access to a purchased ticket
Repetitive actions in user flows
Process of ticket return and refunds
Customer service contact

User flow

The flow is extremely straightforward, showing that the app has its purpose: provide the user with a ticket.

Wireframes

Lo-Fi usability testing

Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was ordering a ticket, so the prototype could be used in a usability study. The main was to complete “purchasing” a ticket.
Here are the usability study’s findings:

1. Users want clear navigations through the app.
2. Users want to be able to save tickets as PDF and share them with their contacts.
3. Users appreciated the option of playing artists’ tracks.

Polished mockups

Hi-Fi flow

This is the final design of a user interface (UI) that emphasizes clean and minimalistic principles, featuring a high-contrast color palette of black, white, and mustard yellow. The design aims to improve user experience while maintaining simplicity and clarity.

Improvements

When I made the first prototype and mockups in June, I hardly thought I might want to come back to this project. But as a perfectionist I wanted my first work to be good. As a designer, I realize there’s no perfection. However, I conducted my little research, and obtained some understandings.

Key takeaways

The design must be user-centered. Keep asking, interviewing, researching on what the user wants.
The design will never be perfect. And deadlines are important. That's why it's crucial to approach understanding and coming up with ideas with intensity.